data protection

Data protection

Table of contents

• Introduction and overview
• scope of application
• Legal basis
• Contact details of the person responsible
• Storage period
• Rights under the General Data Protection Regulation
• Security of data processing
• communication
• Order processing agreement (AVV)
• Cookies
• Web hosting introduction
• Web Analytics Introduction
• Email marketing introduction
• Chatbots introduction
• Social media introduction
• Blogs and publication media introduction
• Online marketing introduction
• Affiliate programs introduction
• Content Delivery Networks Introduction
• Cookie Consent Management Platform Introduction
• Payment provider introduction
• External online platforms Introduction
• Review platforms introduction
• Miscellaneous Introduction
• Explanation of terms used
• Final word

Introduction and overview

We have written this data protection declaration (version 08/19/2023-112567991) to provide you with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as controllers - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will inform you comprehensively about the data we process about you.

Privacy policies usually sound very technical and use legal terms. This data protection declaration, however, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it promotes transparency, technical Terms explained in a reader-friendly way , links to further information provided and Graphics brought into use. We thereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical statements as possible, as are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you didn't know before.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the existing links and look at further information on third-party sites. You can of course also find our contact details in the legal notice.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (processors) process. By personal data we mean information within the meaning of Article 4 No. 1 GDPR such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this data protection declaration includes:

• all online presences (websites, online shops) that we operate
• Social media appearances and email communication
• mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration we provide you with transparent information about the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read up.

We only process your data if at least one of the following conditions applies:

1. consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be saving the data you entered on a contact form.
2. Contract (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
3. Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the perception of recordings in the public interest and the exercise of public authority as well as the protection of vital interests generally do not apply to us. If such a legal basis is relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria This is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), for short DSG .
• In Germany is that valid Federal Data Protection Act , short BDSG .

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Carina Ziegler
Wetzelsdorferstrasse 100a
8052 Graz, Austria
Authorized representative: Carina Ziegler
Email: shop@czilli.at
Telephone: +436604940055
Imprint: www.czilli.at

Storage period

Our general criterion is that we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled so that data is processed fairly and transparently:

• According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If this is the case, you have the right to receive a copy of the data and to know the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data, that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, deletion or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile for you.
• According to Article 16 GDPR, you have a right to correction of data, which means that we must correct data if you find errors.
• According to Article 17 GDPR, you have the right to deletion (“right to be forgotten”), which specifically means that you can request the deletion of your data.
• According to Article 18 GDPR, you have the right to restrict processing, which means that we are only allowed to store the data but not use it any further.
• According to Article 20 GDPR, you have the right to data portability, which means that upon request we will provide you with your data in a common format.
• According to Article 21 GDPR, you have a right to object, which, once enforced, will result in a change to the processing.
  • If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
  • If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
  • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
• According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany there is a data protection officer for each federal state. For further information you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Austria data protection authority

Head: Mag. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone number.: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In doing so, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of “data protection through technology design and through data protection-friendly default settings” and means that one always thinks about security and the corresponding security when it comes to both software (e.g. forms) and hardware (e.g. access to the server room). takes measures. Below we will go into specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data on the Internet in a secure manner.
This means that the complete transmission of all data from your browser to our web server is secured - no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection through technical design ( Article 25 Paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer protection by the small lock symbol   at the top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process and process your question and the related business transaction. The data is stored for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who tries to contact us via the communication channels we provide.

phone

If you call us, the call data will be stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by email and saved to answer your query. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Online forms

If you communicate with us using an online form, data will be stored on our web server and, if necessary, forwarded to one of our email addresses. The data will be deleted as soon as the business transaction has ended and legal requirements allow it.

Legal basis

The processing of data is based on the following legal bases:

• Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue using it for purposes relevant to the business transaction;
• Art. 6 Paragraph 1 Letter b GDPR (contract): There is a need to fulfill a contract with you or a processor such as. B. the telephone provider or we need to use the data for pre-contractual activities, such as: B. the preparation of an offer;
• Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as: B. E-mail programs, exchange servers and mobile phone operators are necessary in order to be able to operate communication efficiently.

Order processing agreement (AVV)

In this section we would like to explain to you what a data processing agreement is and why it is needed. Because the word “order processing agreement” is quite a tongue twister, we will often only use the acronym AVV here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals. Due to the involvement of various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data takes place exclusively according to our instructions and must be regulated by the AVV.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there can also be so-called processors. This includes every company or person who processes personal data on our behalf. More specifically and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

To make the terminology easier to understand, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → Responsible person (we as a company and client) → Processors (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners who act as processors. Above all, this states that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic contract conclusion is also considered “written”. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:

• Binding to us as those responsible
• Obligations and rights of the person responsible
• Categories of data subjects
• Type of personal data
• Type and purpose of data processing
• Subject and duration of data processing
• Place of data processing

The contract also contains all of the processor’s obligations. The most important duties are:

• To ensure data security measures
• to take possible technical and organizational measures to protect the rights of the data subject
• to maintain a data processing directory
• to cooperate with the data protection supervisory authority upon request
• carry out a risk analysis in relation to the personal data received
• Sub-processors may only be commissioned with the written consent of the person responsible

You can find out what an AVV looks like in concrete terms at: https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-vertragsprocessing.html view. A sample contract is presented here.

Cookies

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as: B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC.

For example, cookie data might look like this:

Surname: _ga
Value: GA1.2.1326744211.152112567991-9
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.

Targeting cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying.

Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “Cookie Guidelines” have existed since 2009. It states that storing cookies is a consent (Article 6 Paragraph 1 Letter a GDPR) is required from you. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG).

Cookies that are absolutely necessary exist, even if no consent has been given legitimate interests (Article 6 Paragraph 1 Letter f GDPR), which in most cases is of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this.

If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR.

In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.

Web hosting introduction

What is web hosting?

When you visit websites these days, certain information - including personal data - is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com.

If you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We call it browser or web browser for short.

To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it gets better!

When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation.

A picture is worth a thousand words, so the following graphic shows the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

1. Professional website hosting and operational security
2. to maintain operational and IT security
3. Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims

Which data is processed?

Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as

• the complete internet address (URL) of the website accessed
• Browser and browser version (e.g. Chrome 87)
• the operating system used (e.g. Windows 10)
• the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen/ )
• the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
• Date and Time
• in files called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs.

In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this.

There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

DomainFactory privacy policy

We use the web hosting provider DomainFactory for our website. The service provider is the German company DomainFactory GmbH, c/o WeWork, Neuturmstrasse 5, 80331 Munich, Germany.

What is DomainFactory?

So it's quite possible that you've heard the name before. DomainFactory is a subsidiary of the American provider GoDaddy Inc. DomainFactory GmbH was founded in 2000 and has over 20 years of experience under its belt. In German-speaking countries, the company manages over 1.3 million domains, making it one of the largest web hosting providers in our region. DomainFactory's servers are located in a data center in Strasbourg and in a data center in Cologne. Both locations are operated based on the latest technology and the best safety standards. In order for the web hosting to work, some of your data is also stored on the DomainFactory servers. In addition to technical data (e.g. URL, browser version, operating system), your IP address is also stored and is known to be considered personal data.

Why do we use DomainFactory?

We never wanted to have to deal with a lack of technical performance and poor support. We would rather put our energy into meaningful work. Our website should be available to you smoothly day and night and at the same time have a high level of security. That is exactly our claim. And that’s exactly why we need professional web hosting. DomainFactory has over 20 years of experience in this business, uses the latest technologies and offers great IT and operational security. For these reasons, DomainFactory is our first choice when it comes to web hosting.

For more information about data protection at DomainFactory, we recommend the data protection declaration https://www.df.eu/de/datenschutz/ . If you have any further questions, you can also send an email to support@df.eu write.

Order processing agreement (AVV) DomainFactory

We have concluded an order processing agreement (AVV) with DomainFactory in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what an AVV is and, above all, what must be contained in an AVV in our general section “Order Processing Agreement (AVV)”.

This contract is required by law because DomainFactory processes personal data on our behalf. This clarifies that DomainFactory may only process data that it receives from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://www.df.eu/de/support/formulare/ .

Web Analytics Introduction

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

Which data is processed?

Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we obtained with our cookie popup. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Information about special web analytics tools, if available, can be found in the following sections.

Google Fonts

We use Google Funds

Google Fonts offers the option of using fonts on your own website without having to upload them to your own server. In this case, when a user accesses the website, the fonts are reloaded via a Google server. This external call causes user data, including the IP address, to be transmitted to Google.

Instagram privacy policy

What is Instagram?

We have installed Instagram functions on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you access websites on our website that have an Instagram function integrated, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

Below we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta data protection guidelines themselves on the other.

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why it's a matter of course for us to prepare our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means our advertisements only reach people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser will automatically contact Instagram's servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you make, about advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram once it has been “hashed”. Hashing means turning a data set into a string. This allows you to encrypt the contact details. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – means data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected will be compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser will send information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies, with external partners and with people you connect with around the world. Data processing takes place in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. On your profile page, go down and click on “Help Section.” Now you come to the company's website. On the website, click “Manage Account” and then click “Delete Your Account.”

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, administration always works a little differently. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

You can also generally set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented to your data being processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR) . In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed for fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or the cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, in particular in the USA) or for data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46 Para. 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU data protection level when processing relevant data even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We have tried to provide you with the most important information about data processing by Instagram. On https://privacycenter.instagram.com/policy/?entry_point=ig_help_center_data_policy_redirect You can take a closer look at Instagram's data policies.

Online marketing introduction

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we do online marketing. Most of the time this involves online advertising, content marketing or search engine optimization. So that we can use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to only show our content to those people who are interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also provide suggestions for improvement using data. This allows us to target our campaigns more precisely to our target group. The purpose of the online marketing tools we use is ultimately to optimize our offering.

Which data is processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertising in the classic way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and also collect and store your data. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you clicked or from which website you came to us. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us also determining your location, we can also store and process this.

Your IP address is stored in a pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, is only stored in pseudonymized form as part of advertising and online marketing processes. We cannot therefore identify you as a person, but we have only stored the pseudonymized, stored information in the user profiles.

The cookies may also be deployed, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of the advertising tools providers.

In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profile. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects previously received data with the user profile.

For all advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data only shows how well implemented advertising measures worked. For example, we see what actions prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offering in the future and adapt it even more precisely to the needs and wishes of interested people.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others can be stored in your browser for several years. You can usually find detailed information about the individual cookies that the provider uses in the respective data protection declarations of the individual providers.

Right to object

You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing until revocation remains unaffected.

Since cookies can usually be used in online marketing tools, we also recommend our general data protection declaration about cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent states loudly Art. 6 Paragraph 1 Letter a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymous form in order to use the data obtained to optimize our offering and our measures. The corresponding legal basis for this is Art. 6 Paragraph 1 Letter f GDPR (legitimate interests) . However, we only use the tools if you have given your consent.

Information about special online marketing tools - if available - can be found in the following sections.

Payment provider introduction

What is a payment provider?

We use online payment systems on our website that enable us and you to have a secure and smooth payment process. Among other things, personal data can be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that enable you to place an order via online banking. The payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. Any user who has an active online banking account with a PIN and TAN can use this method. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to offer the best possible service with our website and our integrated online shop so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing in particular needs to work quickly and smoothly. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual manner.

Which data is processed?

Of course, exactly which data is processed depends on the respective payment provider. But basically data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data in order to be able to carry out a transaction. In addition, any contract data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you use are also stored by most payment providers.

The data is usually stored and processed on the payment providers’ servers. We as website operators do not receive this data. We are only informed whether the payment worked or not. For identity and creditworthiness checks, payment providers may forward data to the appropriate authority. The business and data protection principles of the respective provider always apply to all payment transactions. Please always take a look at the general terms and conditions and the data protection declaration of the payment provider. You also have the right at any time to have data deleted or corrected, for example. Please contact the respective service provider regarding your rights (right of withdrawal, right to information and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded. We store accounting documents associated with a contract (invoices, contract documents, bank statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after they are incurred.

Right to object

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the payment provider you use at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

You can delete, deactivate or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR) In addition to the conventional banks/credit institutions, we also offer other payment service providers. In the data protection declarations of the individual payment providers (such as Amazon Payments , Apple Pay or Discover ) gives you a detailed overview of data processing and data storage. In addition, if you have any questions about data protection-related topics, you can always contact those responsible.

You can find information about the special payment providers - if available - in the following sections.

Klarna Checkout privacy policy

What is Klarna Checkout?

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its headquarters at Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will, among other things, be sent to Klarna, stored and processed. In this data protection declaration we would like to give you an overview of Klarna’s data processing.

Klarna Checkout is a payment system for orders in an online shop. The user chooses the payment method and Klarna Checkout takes care of the entire payment process. Once a user has made a payment via the checkout system and provided the relevant details, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and postal code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

What data is stored by Klarna Checkout?

As soon as you decide to use the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to Klarna's servers and stored there. This data is stored even if you have not yet completed an order.

If you order a product or service through our shop, you must enter personal information in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for creditworthiness and identity checks:

• Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, telephone number, nationality or salary.
• Payment information such as credit card details or your account number
• Product information such as tracking number, type of item and price of the product

There is also data that can be collected optionally, provided you consciously decide to do so. These include political, religious or ideological beliefs or various health data.

In addition to the above-mentioned data, Klarna may also collect data about the goods or services that you purchase or order, either itself or through third parties (such as us or public databases). This can be, for example, the shipment number or the type of item ordered, but also information about your creditworthiness, your income or the granting of credit. Klarna may also pass on your personal data to service providers such as software providers, data storage providers or us as a retailer.

When data is automatically entered into a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click “Order”, you will be redirected to the Sofort website. After successful payment you will come to our thank you page. The following cookie is set there by sofort.com:

Name : SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7112567991-4
Purpose of use: This cookie stores your session ID.
Expiry Date: after ending the browser session

How long and where is the data stored?

Klarna endeavors to only store your data within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside the EU/EEA. If this happens, Klarna will ensure that data protection is in line with the GDPR and the third country is subject to an adequacy decision from the European Union. The data is always stored as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's data protection team datenschutz@klarna.de to contact. Via the Klarna website You can also contact Klarna directly using “My data protection request” .

You can delete, deactivate or manage cookies that Klarna may use for its functions in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR) In addition to the conventional banks/credit institutions, we also offer the payment service provider Klarna Checkout.

We hope to have provided you with a good overview of Klarna's data processing. If you would like to find out more about how your data is handled, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy .

PayPal privacy policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European area.

PayPal also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there, PayPal uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and the data processed through the use of PayPal in the data protection declaration https://www.paypal.com/webapps/mpp/ua/privacy-full .

Visa Privacy Policy

We use Visa, a global payment provider, on our website. The service provider is the American company Visa Inc. The company Visa Europe Services Inc. (1 Sheldon Square, London W2 6TT, Great Britain) is responsible for the European area.

Visa also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there, Visa uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Visa undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about Visa's standard contractual clauses at https://www.visa.de/USE Conditions/visa- globale-datenschutzmitigung/mitigung-zu-staatigkeitsfragen-fur-den-ewr.html .

You can find out more about the data processed through the use of Visa in the Privacy Policy https://www.visa.de/USE Conditions/visa-privacy -center.html .

shopify privacy policy

We use the online marketplace shopify. The service provider is the American company Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

shopify also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there, shopify uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, shopify undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information about the standard contractual clauses and the data processed through the use of shopify in the Privacy Policy  https://www.shopify.de/legal/datenschutz or. https://help.shopify.com/en/manual/your-account/privacy/GDPR/gdpr-faq#will-shopify-sign-standard-contractual-clauses .

Miscellaneous Introduction

What falls under “other”?

The “Other” category includes those services that do not fit into one of the categories mentioned above. These are usually various plugins and integrated elements that improve our website. As a rule, these functions are obtained from third parties and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.

Why do we use other third parties?

With our website we want to offer you the best web offering in our industry. A website has long been more than just a business card for a company. Rather, it is a place designed to help you find what you are looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

Which data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and therefore will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyzes of this file. With the information received, providers can improve their own marketing efforts. In addition to pixel tags, such information (such as which button you click or when you access which page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored there. Some providers can also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. We generally strive to only use services that handle the issue of data protection very carefully.

Duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Legal basis

If we ask you for your consent and you also agree that we may use the service, this is considered the legal basis for processing your data (Art. 6 Para. 1 lit. a GDPR). In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information about the special tools - if available - can be found in the following sections.

Explanation of terms used

We always strive to make our data protection declaration as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal issues. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). But we don't want to use them without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the previous data protection declaration. If these terms were taken from the GDPR and they are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“supervisory authority” an independent public body established by a Member State in accordance with Article 51;

Explanation: “Supervisory authorities” are always state, independent institutions that are also authorized to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian law for data protection in Austria Data protection authority , for Germany there is a separate data protection authority for each federal state.

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Processor” a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there can also be so-called processors. This includes every company or person who processes personal data on our behalf. In addition to service providers such as tax consultants, processors can also include hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Affected supervisory authority

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“concerned supervisory authority” a supervisory authority that is affected by the processing of personal data because

a)

the controller or processor is established in the territory of the Member State of that supervisory authority,

b)

this processing has or may have a significant impact on data subjects residing in the Member State of that supervisory authority or

c)

a complaint has been lodged with that supervisory authority;

Explanation: In Germany, each federal state has its own data protection supervisory authority. If your company headquarters (head office) is in Germany, your contact person is generally the respective supervisory authority in the federal state. In Austria there is only one for the entire country Data Protection Supervisory Authority .

Restriction of processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Restriction of processing” the marking of stored personal data with the aim of restricting their future processing;

Explanation: One of your rights is that you can request processors to restrict your personal data from further processing operations at any time. To do this, special personal data such as your name, date of birth or address are marked so that complete further processing is no longer possible. For example, you could restrict processing so that your data can no longer be used for personalized advertising.

consent

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Consent" to the data subject, any voluntary, specific, informed and unambiguous indication of his or her wishes, in the form of a statement or other clear affirmative action, by which the data subject indicates that he or she consents to the processing of personal data relating to him or her;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You probably know that. Whenever you visit a website for the first time, you will usually be asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which not. If you do not consent, no personal data about you may be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.

Recipient

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Recipient" a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, public authorities which may receive personal data in the context of a specific investigative task under Union or Member State law shall not be deemed to be recipients; the processing of these data by the said authorities will be carried out in accordance with the applicable data protection rules in accordance with the purposes of the processing;

Explanation: Any person or company that receives personal data is considered a recipient. We and our processors are therefore also so-called recipients. Only authorities that have an investigation mandate are not considered recipients.

Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

• Surname
• address
• E-mail address
• Postal address
• Telephone number
• birth date
• Identification numbers such as social security number, tax identification number, ID card number or matriculation number
• Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), yours also counts IP address for personal data . Using your IP address, IT experts can at least determine the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data that are also particularly worthy of protection. These include:

• racial and ethnic origins
• political opinions
• religious or ideological beliefs
• union membership
• genetic data such as data collected from blood or saliva samples
• biometric data (this is information about psychological, physical or behavioral characteristics that can identify a person).
  Health data
• Data on sexual orientation or sex life

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“Profiling” any type of automated processing of personal data, which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal preferences, interests , analyze or predict the reliability, behavior, location or movements of that natural person;

Explanation: Profiling involves collecting various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific target group.

Responsible person

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

“responsible person” the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and therefore the “controller”. If we pass on collected data to other service providers for processing, they are “processors”. To do this, an “order processing agreement (AVV)” must be signed.

processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term means:

"Processing" any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as the collection, recording, organization, structuring, storage, adaptation or modification, reading, querying, use, disclosure by transmission, distribution or other form of provision, alignment or association, restriction, deletion or destruction;

Annotation: When we talk about processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR declaration, this includes not only collecting but also storing and processing data.

Final word

Congratulations! If you are reading these lines, you have really “fought” your way through our entire privacy policy or at least scrolled this far. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. We not only want to tell you which data is processed, but also explain the reasons for using various software programs. As a rule, data protection declarations sound very technical and legal. Since most of you are not web developers or lawyers, we wanted to take a different linguistic approach and explain the matter in simple and clear language. Of course, this is not always possible due to the subject matter. The most important terms are therefore explained in more detail at the end of the data protection declaration.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible body. We wish you a wonderful time and hope to welcome you back to our website soon.

All texts are copyrighted.

Source: Created with the Privacy Generator by AdSimple